The RealReal is a consignment store that started online in 2011. The company boasts many resale items like Gucci, Louis Vuitton, and more. The company recently opened its second brick-and-mortar shop. The shop is situated on Melrose Avenue in Los Angeles. This shop will be much more important in space than the shop The RealReal has in SoHo in New York City.
The RealReal plans on using some of the space to devote to its men’s fashions. These are top of the line men’s fashions. They intend on devoting twelve hundred square feet of space just to handbags. There will be an appraiser on hand at the Melrose Ave. shop of The RealReal. Customers can have their gems and bags appraised for authenticity.
When The RealReal started in 2011, they did not have an answer brick-and-mortar stores. The location on Melrose Ave. will be their second. They intend to open more locations in more cities soon. The RealReal CEO and founder Julie Wainwright told fans of The RealReal that they will be looking for space that is spacious. They do not want another minute brick-and-mortar location like their location in SoHo in New York City.
The RealReal is competing for clients of T.J. Max, Ross, and Burlington. These are clients that are looking for expensive clothing at a discount. This is what The RealReal offers. Expensive clothing at steep discounts. The RealReal is giving T.J. Max, Ross, and Burlington stiff competition as it is. More brick-and-mortar stores they open the stiffer the competition is sure to become.
Unlike, T.J. Max, Ross, and Burlington The RealReal offers its clients a website to shop at. The website displays everything that is for sale at both brick-and-mortar locations. This is tricky for consumers. Because, when the sale is held at a brick-and-mortar store the website will delete the item from inventory. Likewise, if the item sells in the brick-and-mortar locations the website will delete the item. Clients who want an excellent deal on a Gucci bag need to act fast. Otherwise, they risk the chance of being out of item to someone else.